PPC Ltd reached a significant milestone when it announced that it will be branded under the Fortis Inc group by adopting the new name of FortisTCI Limited with immediate effect.
FortisTCI Limited's parent company Fortis Inc, is the largest investor-owned distribution utility in Canada, serving more than 2,000,000 gas and electricity customers. Its regulated holdings include electric utilities in five Canadian providences and two Caribbean countries and a natural gas utility in British Columbian.
President and CEO Eddinton Powell explained, "FortisTCI Limited's new branding elements more closely align the Company to the Fortis Inc brand while still maintaining its local identity. In 2006, Fortis Inc purchased PPC Ltd and over the last 5 years, PPC has grown significantly; infrastructure-wise, the high level of service provided to customers and empowerment of its human resources. It is a natural progression to now carry the name of its owners. The two "parts" of our new name say it all. Fortis, which is derived from our parent company, Fortis Inc; and TCI which represents the country, community, and people we serve. We are indeed a local company with an international perspective."
The new FortisTCI Limited logo consists of two main graphic elements. The 'E' encircled by rays, depicting energy, warmth and the wide reach of FortisTCI Limited and the Fortis Inc word mark depicting three waves in the O, showing electrical power and connectivity. Another noticeable change is the Company's mascot, Electro Gecko, who now carries the "E" in his hand instead of an incandescent light bulb, a not too subtle change signaling the Company's future exploration of new forms of energy.
"Our brand is more than just our logo, it is reflected in every area of contact with our customers. Of equal importance, our brand is also emphasised in our core values (commitment to customer satisfaction, good corporate citizenship and continuous improvement), our behaviour and our attitudes. We will therefore continue to provide our customers with the best and most reliable electricity service. Our Average System Availability Index (ASAI), which exceeds 99.9%, is on par with North America. Also, our customers and business partners can rest assure of our continued commitment to the highest ethical standards and integrity. Our name has changed, but our high standards remain" added Mr. Powell.